We care about your privacy. That’s why we only collect personal data if we have a good reason to do so. That’s also why we want to communicate transparently what we do with your data.

 

This Privacy Policy explains the types of information we may collect from you or that you may provide when using our Services. This Privacy Policy also describes Heavenly Essentials’ practices for collecting, using, maintaining, and processing information.

 

For the purposes of the Economic Area data protection law (the “Data Protection Law“), the data controller of the data processed through the Services is the Customer who makes available and grants access and use of the Services to anyone on its behalf. For data retained through the website or data processed not through the Services [(i.e., contact details of potential customers or resumes sent to us from potential employees for the purpose of engagement with Heavenly Essentials)], we are the controller (the “Controller”).

 

Who are we? Heavenly Essentials is an intimate essentials brand, aiming to bridge the gap between daily underwear and lingerie, while reducing the impact of our most disposed of garments. The company behind Heavenly Essentials is Heavenly Essentials LLC. 

 

For ease of reference, we will further refer to ourselves using “we”, “us”, “our” or “Heavenly Essentials.” “You”, “your” or “yours” means the organization/individual using the Services. Please feel free to reach us at info@heavenlyessentials.us if you have any questions.

 

Which personal data do we collect and why? Below you can find what type of personal data we collect, what we use it for and how long we will keep it:

 

Your first and last name and your address: We cannot be sure to address you correctly if we don’t know who you are, and if you are purchasing an order from us we will need to know where to deliver this order to. We will keep this information in our customer database for as long as you do not object to us keeping it. You can always let us know if you no longer want us to keep this information, and we will delete it immediately.

Phone number and email address: This is so we can easily contact you. In principle, we will never contact you unless it is to answer a question, let you know important information about your order, if we are working on an assignment for you or if you have applied for a job with us.

If you signed up to our newsletter, we may also send you updates on what Heavenly Essentials is up to. We do not want to spam you and we understand if you would rather not receive newsletters. If that is the case, you can always let us know, or you can unsubscribe from our mailing list using the link you can find at the bottom of each newsletter.

We will keep your email address and phone number in our customer or candidate database for as long as you do not object to us keeping it. If you no longer want us to keep this information, you can also always let us know.

Please do note that for as long as we have an ongoing contract, we are not able to remove this information from our databases as we will need it to execute the contract. And even after our contract has ended, we may be under a legal obligation to hold on to some of this information for a bit longer. For example, under accounting legislation, we must keep copies of our invoices which may mention your email address.

IP-address, Preferences & Data: When you visit our Site or get in touch with us, we may collect, generate, store and use certain personal data about you. In some cases, we will use cookies to do this. For further information about the cookies we use and how to opt out of such cookies, please see the section on Cookies.

 

This personal data may include:

Technical information, including: the Internet protocol (IP) address used to connect your computer to the Internet; your login information (if accessing an account with us); browser type and version; time zone setting; browser plug-in types and versions; device types; operating system; time and date of consent and platform; and any phone number used to call our customer service number.
information about your visit to our Site, including: the full Uniform Resource Locators (URL); clickstream to, through, and from our Site (including date and time); products you viewed, searched for, or purchased; page response times; download errors; length of visits to certain pages; page interaction information (such as scrolling, clicks, and mouse-overs); and methods used to browse our Site.

We collect this data to help improve our site and your experience with Heavenly Essentials. This information is stored on our customer database and Google Analytics. If you no longer want us to keep this information, you can also always let us know.

Information provided during job applications If you apply for a position with us, you will provide us with personal data in your cover letter and your CV.

We will save your contact details, cover letter, and CV of every job applicant in our candidate database and may contact you in the future regarding job openings that may be of interest to you. Of course, we will delete all this information from our candidate database if you don’t like us holding on to it. Just let us know at info@heavenlyessentials.us if this is the case.

Payment Information All payments made on our website are processed by a third party. We do not collect or store your card details or sensitive payment information. We do, however, collect your billing address to populate the invoice for your order.

These third parties have undertaken sufficient precautions to prevent the loss of your data. Some of these external data processors may be based in the United States and have certified their compliance with the EU-US Privacy Shield Framework, which means they will respect comparable data protection standards as those that apply in Europe.

We will keep your billing address for as long as you do not object to us keeping it. If you no longer want us to keep this information, you can also always let us know. It is important to note that we may be under a legal obligation to hold on to some of this information for a bit longer. For example, under accounting legislation, we must keep copies of our invoices which may mention your billing address.

Children’s Data: Our website is not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, please let us know at info@heavenlyessentials.us, and we will promptly delete it.

 

How do we collect your data?

From You: We collect personal information from you directly. We may also collect personal information from you indirectly, including through your use of our Site and/or Application and/or where we draw inferences about you (both as described above).

Communication & Interactions with Heavenly Essentials: Below are a list of possible ways of communication in which we could collect personal information:

Create an account with us on our Site
Make a purchase from our Site (or from us directly if you are one of our wholesale clients)
Leave a review on our Site
Ask us to provide you with products and services
Sign up to our newsletter
Complete our contact us form on our Site
Correspond with us by e-mail, telephone, SMS, or via our contact portal on our Site
Mention or interact with us on social media (for example by following/mentioning/tagging us or by contacting us directly)
Apply for a job with us

Cookies: Yes. We use cookies for the below reasons:

Ensure that our Services function properly,
understand how visitors use and engage with our website, and analyze and improve Services.

What are cookies? Cookies are small files that are placed on your computer when you visit a website. Cookies are saved in your browser’s history, and you can always delete them. You can also adjust your browser settings to prevent cookies from being saved on your computer.

 

There are two main types of cookies that can be set:

First-party cookies: these cookies are placed and read by Heavenly Essentials directly when you use our Services,
Third-party cookies: these cookies are not set by Heavenly Essentials, but by other companies, like Google, for site analytics purposes.

Cookies play an important role in helping us provide effective and safe Services. Below is a list of commonly used cookies and the purposes that apply to them. This list is not exhaustive and describes the main reasons why we typically use cookies:

Necessary cookies- These cookies are essential to the operation of the Services and make it usable by enabling authentication and load balancing.

Analytics cookies- We use [Google Analytics] to generate anonymous statistics on how visitors use the website. We use these cookies to enhance the user experience on our website and to know which parts of the website or platform are most frequently visited or clicked on. This service may also collect information regarding the use of other sites, apps, and online resources. You can learn about Google’s practices on their website. We have adjusted the Google Analytics settings to ensure no personal data is collected when you visit the platform.

Advertising cookies- We use Meta, Google, Pinterest, Shareable, LinkedIn, and Business of Fashion for advertisements. We and our service providers will use cookies and similar technologies to direct Heavenly Essentials ads to you through targeted advertisements for our products on other sites you visit and to measure your engagement with those ads. These advertising service providers may collect non-identifiable information about your visits to our site. Such non-identifiable information does not include your name, address, email address, or other personal information. The information is collected through the use of cookies and pixel tags.

In addition, you can click here to find further information about cookies and how to manage all cookies by changing your web browser settings.

 

How do we protect your personal data?

We are really careful to ensure all your information is kept private.

We work hard to protect your personal data against unauthorized access or disclosure. To do so, we take organizational measures to ensure that access to your data is restricted to those employees or agents who need to have access to it to help us process it. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We also take a whole range of technical measures to protect your data. Technical measures include, for example, user access management, vulnerability testing, and employment of continuous monitoring technologies.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

If you want more information about the measures we take email us at contact us at info@heavenlyessentials.us.

 

Do we share your data with others?

We will never sell your personal data to another party!

We do use the services of the following external data processors:

Infrastructure and Web Hosting (i.e., Shopify)
Analytics (i.e., Google)
Ads (i.e., Google, Meta, Pinterest)
Marketing Emails (i.e., Klaviyo)
Payments (i.e., Shopify)
ERP Systems (i.e., Cin7)
Contracts (i.e., Docusign)
Internal communications (i.e., Slack)
Book Keeping (i.e., Xero)
Sustainability Software (i.e., Futureproof)

We have entered into a data processing agreement with each of these external data processors, which obliges them to only process your personal data based on our instructions and in compliance with this Privacy Policy.

These data processors will also have to take sufficient precautions to prevent the loss of your data. Some of these external data processors may be based in the United States and have certified their compliance with the US Privacy Shield Framework, which means they will respect comparable data protection standards as those that apply in the United States.

You should know that in the following exceptional circumstances, your data could also be shared with others:

If we are under a legal obligation to share data with the authorities or if we have to share data to comply with an enforceable government request, we don’t have much of a choice, and we will share the data the authorities ask for, which may include yours.
If another company decides to buy the shares of our company, we will of course have to transfer your data to that company. That company will then take over all obligations under this Privacy Policy.

We will take all steps necessary to ensure that your data is treated securely and in accordance with this privacy policy and the General Data Protection Regulation (GDPR), and we have the necessary legal contract in place to fulfill these services.

Can we change this Privacy Policy? We may change this Privacy Policy from time to time. We will post any Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes).

Your rights You may request us to send you a summary of the personal data processed about you. If you feel that your personal data has been processed incorrectly or incompletely, or if you feel that such processing was unnecessary, then you also can ask us to edit, supplement or erase your personal data from our databases. Under the applicable privacy legislation, you also have the right to the following:

Right to be forgotten - in certain circumstances, you can ask for the data we hold about you to be erased from our records. Bear in mind, if you ask us to erase your information from our records, we may purchase data in the future that contains your information. We can however mark it as “do not contact” therefore stopping any contact we may make to you.

• Right to restriction of processing - where certain conditions apply to have a right to restrict the processing.
• Right of portability - you have the right to have the data we hold about you transferred to another organization.
• Right to object - you have the right to object to certain types of processing such as direct marketing.
• Right to object to automated processing, including profiling - you have the right to be subject to the legal effects of automated processing or profiling.
• Right to judicial review - in the event that we refuse your request under rights of access, we will provide you with a reason as to why. You have the right to complain.

If you feel we have failed to respond correctly to a request for information, you have the right to lodge a complaint about us to the US Department of State's Office or with the relevant authority.

If you have any further privacy concerns or if you want to exercise your rights, you can contact us via email at info@heavenlyessentials.us.

 

ETHICAL MARKETING POLICY: Heavenly Essentials is a female-founded and purpose-driven brand. We’re redefining the narrative of our intimates for the new generation of women by bridging the gap between sustainability and daily underwear ~ by inventing a new category of “intimate essentials”.

Through paving an entirely new category of “intimate essentials,” omnichannel distribution strategy and purpose, community-driven brand ~ Heavenly Essentials aims to become the Intimates Essentials legacy brand of our generation.

Marketing plays a significant role in how we attract and win business, and we acknowledge that there are ethical approaches we can take as a company to ensure that we can live by our ‘triple-bottom’ line approach in business.

Treating our customers with respect and focusing on long-term growth – we can build strong relationships with our community through a set of shared values to realize our vision of reducing the environmental impact of our most disposed-of garment and celebrating our female, embodied experience, every day.

Marketing in an ethical way focuses not only on how our offering benefits our customers, but also how our company is striving to reclaim the narrative of our intimates and celebrate our embodied female experience every day.

We founded Heavenly Essentials to reduce the impact of our intimates. To take responsibility for the whole life cycle of our undies, we make our Heavenly Essentials from 100% GOTS Certified Organic Linen, a sustainably-sourced fabric that’s also completely compostable. By designing for longevity, promoting conscious consumption, and operating through transparency, we hope to make our most disposed-of garments a little less disposable. (Lilly Sheridan, Founder of Heavenly Essentials)

Ultimately, our community has the right and power to information on how we do business, and our marketing function has a major responsibility to make this happen the right way at the right time.

Purpose- Heavenly Essentials seeks to uphold the highest ethics when it comes to our marketing, which includes radical transparency, conscious consumption, intention, taking feedback, and inclusivity.

Below highlights our approach to our ethical marketing, practices, and efforts to go beyond compliance to ensure honesty, radical transparency, conscious consumption, and intention, in our ways of working.

Scope- This Policy applies to all employees and third parties associated with Heavenly Essentials or any of our subsidiaries or their employees including creative, digital, and public relationships agencies, no matter where they are located.

In the context of this Policy, third-party refers to any individual or organization that Heavenly Essentials meets and works with including but not limited to suppliers, contractors, distributors, agents, and customers.

 

Marketing Principles/Commitments:

I. Legally Compliant

All marketing communication must comply with independent marketing and advertising standards in our local jurisdiction and the fashion industry within the jurisdictions we market in, as well as being decent, honest, and truthful. To ensure this happens, we prepare all marketing communication with a sense of responsibility to consumers and society.

We must also respect the privacy and confidentiality of customers, protecting them from unwarranted infringements of privacy. To learn more about this - review our Privacy Policy.

 

II. Honesty

We commit to absolute honesty in our marketing in our own campaigns/for customers and partner-driven projects.

To do this, we pledge to:

Never use dishonest marketing tactics for our own or client marketing campaigns, including:

• False advertising: exaggerating values and benefits of our offering
• Fake or overly doctored reviews and testimonials
• Inflated analytics or results when creating messaging
• Never “cherry-pick” specific data points to use in marketing and communications that are not representative of overall marketing impact
• Not withhold negative information or data from the public solely to protect our image
• Only use words that are realistic descriptors of the offering or impact we are promoting

 

III. Integrity

We commit to the utmost integrity for our marketing in our own campaigns/for customers and partner-driven projects. To do this, we pledge to:

Make transparent the potential risks and negative impacts of our offering, including, when appropriate fiber and material origin, processing and production as well as final garment composition. Evidence everything we publicly state to prove any claims that our customers are likely to regard as objective and that are capable of objective substantiation Maintain best practice with white hat SEO and content marketing, avoiding any ‘black hat’ tactics Reject Impact Washing in all its forms - this is similar to greenwashing and happens when a business exaggerates its positive impact to gain a marketing advantage or uses “feel-good” marketing to cover up or distract from negative outcomes that their core business model is having in other areas–socially or environmentally.

 

III. Environmental Sustainability

Both in the messaging and in the ways in which we advertise we commit to minimizing the impact we have on the environment. To do this, we pledge to:

Be truthful and honest in our communication when it comes to the impact our offering has on the environment, to avoid any issues related to greenwashing - taking into account governmental guidance including the Green Claims Code published by DEFRA